Congress on Spanish as a Value and Resource for Culture, Tourism and the Economy 24th, 25th, 26th November 2008

Congreso Internacional Sobre el Español como Valor y Recurso Cultural Turístico y Económico

Scientific Provisional Program

Monday 24th November
08.30 h	Reception and registration for participants and presentation of documents. Coffee Break
10.00 - 12.00 h	Official opening
12.00 h	Break
12.30 - 14.00 h	Thematic Sessions Room 1: Tourism associated with Spanish: economic possibilities and benefits José Antonio Carrasco, president of the Spanish Association of professionals of the tourism The tourism related with the language: an expansion business Mauro Biondi, president of ALTO (Association of language Travel Organization) Travel and learn Spanish: the linguistic stay as innovative and sustainable product Marta Baralo, director of the applied languages department of the University Antonio de Nebrija. Room 2: The teaching of Spanish to foreigners in Spain: situation and challenges Julio Fermoso, ex chancellor of the Universidad de Salamanca and president of Caja Duero The Spanish for foreign, a Business in rice Francisco Pérez, president of FEDELE (Spanish Federation of Spanish schools in Spain as a foreign language) Teaching University Program of ELE Juan Felipe García Santos, expert on Spanish language and Director of the International Courses of the Universidad de Salamanca The Spanish, second more studied language in the world José María Izquierdo, president of the International Federation of Associations of teachers of Spanish language The expansive attraction of the Spanish in the anglosaxon world Carlos Vega, president of APUNE ((The association of american programs in Spain) The teaching of the Spanish International perspectives Francisco Moreno Fernández. academic director of the Instituto Cervantes
14.00 - 16.00 h	Lunch for participants
16.30 - 18.00 h	Debate forum Room 1: Spanish, a language for business Angel Cabrera, president of Thunderbird, The Garvin School of International Management The language as a competitive advantage of the relations with Lationaemrica Miguel de la Rosa, director of institutional action for Latinoamerica The Spanish language like new assets in the business worldwide José Manuel Moreno, manager-coordinator of the global division of Santander Universidades and general vice-chairman of Grupo Santander Room 2: Thematic Sessions: Language, leisure and hospitality: a tourist and economic attraction Eugenio García Zarza, vicepresident of Fecitcal (Federation of Centers of Initiative of Castilla y León) Courses of action of the accommodations of rural tourism to attract the linguistic Business Javier Herrera Platero, President of ASETUR (Spanish Association of rural tourism) Strategies for the development of the Cluster of Spanish teaching in Salamanca Miguel Carrera Troyano, professor of Applied Economy of the Universidad de Salamanca
16.30 - 18.30 h	Commercial presentations by businesses related with Spanish as a tourist resource. (OPTIONAL) Alongside the main events, business meeting points will be offered throughout the session
18.30 h	End of session and optional activity programme

Tuesday 25th November
10.00 - 11.00 h	Conference: “The Business of Culture” Interview format Fernando González Urbaneja, president of the Press Association of Madrid
11.00 h	Coffee Break
11.30 - 12.00	Presentation of Study The new dimension of the teaching: The three-dimensionality of mi castellano José A. Benito Negueruela, Windows Channel
12.00 - 13.30 h	Thematic Sessions Room 1: New channels for the promotion of Spanish Internet, an effective tool for the promotion of the Spanish Miguel Pérez Subías, president of the Internet Users Association Internet, an effective tool for the promotion of the Spanish language Luis Collado, Responsible of Books of Google Spain and Portugal Changes and advantages of the new forms of communication Javier del Arco y Carabias Méndez, Scientific and cultural coordinator of the foundation Vodafone España Ways of promotion of the Spanish through the net Ramón Tijeras, director of Centro Virtual Cervantes and Informática y Cervantes TV The television on Internet as a channel for the promotion and diffusion of the Spanish Sergio Gazeau, founder of Lingus TV Sala 2: Language and Economics:international experiences.The Cultural Institutes of England, France and Germany Juan Pedro Basterrechea, commercial management and development director of the Instituto Cervantes The English, a tourist business in England: the British Council management Tony Jones, manager English Language Quality Services The French, the bond of 56 countries: the role of the Alliance Française in its international expansion Pascale Fabre, director of the Alliance Française
13.30 - 15.30 h	Break and Lunch
16.00 - 18.00 h	Debate Forum Room 1: Economic benefits derived from the programmes of student mobility The European support for the students mobility José Ramón Alonso, chancellor of Salamanca University The english experience in the educational programs and in the mobility around te world Gerry O’Sullivan, Head of European Programmes of The Higher Education Authority Moblity programs, a contribution to the cultural and linguistic development of Europe Gesa Heym-Halayqa, assistant dean of International Affairsof the la Universidad Libre de Berlín The promotion of the spanish studies at British schools and the promotion of Spain as a linguistic tourism destination Jose Antonio del Tejo, spanish education counsellor in UK Estimation of the economic effects of the Erasmus mobility in the Salamanca University Rafael Bonete, Universidad de Salamanca Room 2: Agencies and Academies: synergies and competition The organization and the management of the language courses abroad: the role of the academies Santiago Cases Viedma, vicepresident of The Association of schools Inlingua of Spain and director of Inlingua in Valencia The specialization, the key of the academies Antonio Anadón, president of Enforex Agencies: the integral management of the trips to learn a language Richard Bradford, managing director of Cactus in UK Quality certification of ELE centres Ane Muñoz, Instituto Cervantes Training and employment in Spanish as a foreign language in Spain Eulalia Bombareli González, manager of ECYL and expert on coaching for employment and member of the research team of he professor García Delgado.
16.00 - 18.00 h	Commercial presentations by businesses related with Spanish as a tourist resource (OPTIONAL) Alongside the main events, business meeting points will be offered throughout the session
18.00 h	End of session and optional activity programme

Wednesday 26th November
10.00 h	PRESENTACIÓN DE ESTUDIO, miércoles 26, 10:00 a 11:00 h. José Gómez Asencio, vice rector of teachers and academic organisation of Universidad de Salamanca Gonzalo Santonja, director of Instituto Castellanoleonés de la Lengua Presentación de la Gramática
11.00 h	Coffee Break
11.30 - 13.30 h	Thematic Sessions Sala Menor: THE ROLE OF THE MEDIA ON THE DIFFUSION OF THE SPANISH. Miércoles 26, 11:30 Ocasr Campillo, director of El Mundo Castilla y León Cristina López Schlichting, COPE Ernesto Sáenz de Buruaga, Telemadrid Juan Manuel de Prada, ABC Room Ensayo: The Spanish speaking publishing sector José Moyano, president of ANELE, National Book Editor’s and teaching material Association The increasing demand o f books and quality material to teach the Spanish language and culture Jorge Delkáder Teig, Spanish General Director General of foreign language of Grupo Santillana Past, present and future of the Spanish teaching materials as a foreign language Carlos Gumpert, director of Sgel Fernando Ramos Díaz, general director of Editorial Edinumen Room Menor: Culture speaks Spanish - Gonzalo Santonja, director of Instituto Castellanoleonés de la Lengua (Conductor) Pedro Farrer, director of institutional relations and Communications of the SGAE (General Society of Authors and publishers) The attraction of the art Business through the Spanish Rafael Doctor, director of Musac The Spanish accent of the fashion World Francis Montesinos, fashion designer The diffusion of the Spanish through the cinema Antonio Giménez Rico, director and scriptwritter The profitability of spanish as an economic resource in international markets José Luis García Delgado, ex chancellor of Menéndez Pelayo University, highest responsible of the Project “The Spanish economic value: a multinational companies” and elect Academic of the Real Academy of Moral Science and Politics.
13.30 - 14.30 h	Closing Lecture “The profitability of Spanish as an economic resource in international markets
14.30 h	Closing Lunch buffet